Continuing Life is a California based company that operates and manages retirement communities and health centers. They have roughly 13 communities and health centers in the state of California and wanted to produce a recruiting video to help them better staff their different locations. Their different locations share similar architecture and style, and the way each location is run is similar so we ultimately decided to create one overarching recruiting video that could be used by each individual community. After the video was completed, we delivered a video for each individual community with their specific logo at the end so it felt more community specific.
During the process of filming interviews, we realized that the nurses and health care professionls that we interviewed, had their own unique story that both fit well into the overarching all community video, but would do well to create its own health center specific recruiting video. We added a half day of filming and some editing budget to the project and were able to then have 2 unique videos targeting different types of employees.
