Are you considering starting a podcast? You should really consider making it a video podcast! By producing a podcast in multiple formats, both audio and video, this enables you to get the most value out of each podcast episode. Once an episode is filmed and completed, choose some of the best 2-5 minute segments from the podcast and use those videos on social media and YouTube. This is a great way to get organic traffic and capture the attention of people who aren’t willing to listen to or watch a full length podcast.