Testimonial Videos

 

Win customers with engaging, story-driven testimonial videos

 
 
 

Why Testimonial Videos?

Traditional advertising methods can fall flat, leaving potential customers underwhelmed and costing you sales. If you’re not using testimonial videos to win customers and grow your business, you are missing out. Effective testimonials go beyond just positive reviews, they need to resonate with your target audience and drive people toward a call to action. Great testimonials tell a story that inspires and motivates your customer.

 

Customer Case Study

 

Centrex Construction is a commercial construction company located in Portland, Oregon. Their approach to construction is unique and they have built a client base of loyal fans. Rather than sharing this narrative themselves, they recognized that having their customers tell the story would be more impactful. We ended up filming 4 individual testimonial narratives that have been used by themselves and then crafted a collective narrative using our favorite quotes from the individual testimonials. A collective narrative approach can be very powerful because it helps the viewer see that the incredible customer experience described isn’t singular but is happening all the time.

Since producing this campaign, these testimonial videos have become a critical component in their sales and marketing process.